This blog “Improving Customer Experience with SaaS CRM” is aimed at promoting the use of Customer Experience Management best practices on SaaS based CRMs and targets SME’ in particular…
It has been traditionally difficult for SMEs to implement a Customer Experience strategy as seen at big corporations. This is regrettable since a good Customer Experience Management plan built on top of a well implemented Customer Relationship Management system will have a fantastic impact on revenue, business resilience and will help generating growth. The good news is that today, with a minimum of common sense and the use of cloud computing technologies, Customer Experience Management can be rolled-out at low cost to any business willing to stand out from the crowd.
While SME represents the bigger slice of a country’s economy there is an obvious lack of structures promoting operational best practices. For this reason, it seems important to raise awareness of what’s today possible to do to strengthen businesses without committing to years of expensive consultancy. What the champions – Amazon and Apple – do, can be done in smaller companies as well and we’ll see how… Welcome to my blog!